Water and environment protection

In addition to reducing the water we use in our bottling plants, we help protect local watersheds. Working together with government bodies, NGOs and others, we support conservation activities and raise public awareness.

Our flagship programme is the award-winning Green Danube partnership, which is active in Croatia and nine other countries through which the River Danube passes. We organise major celebrations of Danube Day each year, helping to make people aware of the importance of the river and its conservation.

In partnership with the Croatian Ministry of Regional Development, Forestry and Water Management, and local tourist associations, we work to increase awareness of the local population and responsible authorities about the protection of Danube and its tributaries, so they can be used and enjoyed by the generations to come.

Danube Day celebrations represent a completion of all our previous activities starting in May with Our Beautiful Sava project, which consists of numerous local business, ecological and tourist activities aimed at promoting awareness of the importance of Sava river.

Additionally, Coca-Cola HBC Croatia, Coca-Cola Adria and the United Nations Development Program (UNDP) have been conducting a joint project under the name 'Every drop is important – let's revive the Gacka River', dedicated to the protection of water resources in the Gacka River basin and the promotion of water preservation in Croatia.

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